A marketing foundation
built for Hydrec.
A focused two-month sprint to give Hydrec clear GTM messaging, a personal brand that reflects you, and the tools to keep producing content long after we’re done - ready in time for Weftec in September.
Where you're at now
You’ve built the business up to now on relationships and referrals, but you need clear marketing messaging to help you stand out in the water sector.
But reputation alone doesn’t scale. Without clear messaging and a proper top-of-funnel, new clients can’t quickly understand why you’re the one to work with - and the momentum stops the moment the referrals do.
- 01
No clear GTM messaging
Nothing that quickly explains who you help, how, and why you.
- 02
Inconsistent LinkedIn
Posts land when they land - no positioning, no rhythm, no compounding.
- 03
No content engine
Every post starts from a blank page. Producing anything is a tax on your time.
- 04
No top-of-funnel materials
No top-of-funnel material to share with people online or in person. That slows down buying decisions - TOF material exists to get people sold on you and Hydrec before they ever reach the sales call.
- 05
A website without a strategy
No real messaging, no purpose beyond existing. It doesn’t do you justice.
What we're proposing
A focused marketing project to uplift Hydrec's top of funnel - from brand messaging through to a website refresh. Helping you show up properly.
We work with you - through worksheets and live sessions - not at you. Nothing is guessed. Everything comes from what you tell us about your business, your clients and your goals.
The clearest way to say who you help, what you fix, and why it matters - in one line and one paragraph.
A private AI workspace pre-loaded with your voice, ICP and offers, so drafting emails, posts and proposals takes minutes.
Rewritten headline, about, banner and featured section so buyers landing on your profile instantly get it.
A branded template system for posts, slides and one-pagers - so everything you ship looks unmistakably like Hydrec.
Two decks: a conference-focused top-of-funnel deck primed to get calls booked, and a deeper company deck covering what you offer, why you're different, with testimonials and case studies built in.
A reusable web-based proposal template - so every new opportunity gets a sharp, personal response, fast.
A single focused page that establishes credibility, explains the offer and gives buyers one clear next step. Free for the first year, then £20/month.
A working session and short guide so you can run the whole system yourself - no dependency on us to keep it moving.
The clearest way to say who you help, what you fix, and why it matters - in one line and one paragraph.
A private AI workspace pre-loaded with your voice, ICP and offers, so drafting emails, posts and proposals takes minutes.
Rewritten headline, about, banner and featured section so buyers landing on your profile instantly get it.
A branded template system for posts, slides and one-pagers - so everything you ship looks unmistakably like Hydrec.
Two decks: a conference-focused top-of-funnel deck primed to get calls booked, and a deeper company deck covering what you offer, why you're different, with testimonials and case studies built in.
A reusable web-based proposal template - so every new opportunity gets a sharp, personal response, fast.
A single focused page that establishes credibility, explains the offer and gives buyers one clear next step. Free for the first year, then £20/month.
A working session and short guide so you can run the whole system yourself - no dependency on us to keep it moving.
Two-month timeline
Discovery
- Worksheets sent over for you to fill out about the company, how it runs and where you want it to go
- Training sessions with Strawberry to fill in the gaps on your personal messaging and positioning
- A phase to properly understand the business, your goals and what you want to achieve with Hydrec
What you'll walk away with
A clear GTM and personal brand. A LinkedIn that reflects you. A pitch deck, a digital proposal, and a website that finally does you justice.
Plus the tools - Claude and Canva - to keep producing content yourself. You’ll walk into Weftec with the full toolkit, ready to go.
Clear GTM & personal brand
A single, sharp story: who you help, the problem you solve, and why it has to be you. The positioning that sits under every message, deck, and post from here on.
LinkedIn presence that sounds like you
Profile, banner, and about section rewritten end-to-end. A repeatable post format so showing up doesn't mean starting from a blank page every time.
Pitch decks for conferences & sales
Two decks: a conference-focused top-of-funnel deck primed to get calls booked, and a deeper company deck covering what you offer, why you're different, testimonials and case studies.
Trackable digital proposal page
A branded proposal page you send instead of a PDF. See when it's opened, how far they read, and what they came back to.
One-page website that does you justice
A focused site that says what you do, who it's for, and how to get in touch. Built to convert Weftec traffic and referrals, not to win design awards.
Claude + Canva workflow you own
A Claude project loaded with your voice and positioning, plus a Canva template kit. So you can keep producing on-brand content without us in the room.
Business cards designed & delivered
We design a set of Hydrec business cards that match the new brand, get them printed, and have them shipped to you - ready to hand out at conferences and meetings.
We send you worksheets to fill out.
You'll have the business-focused questionnaire with you until 3 August. That gives us time to go through your answers properly and come to the first course session with sharper follow-up questions, not blank ones.